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AI commerce, GEO & AEO

How to get your products into ChatGPT

Updated 1 October 2026 · Pludor team · 2 sources

Make your products easy for OpenAI's systems to read and trust: let its crawlers reach your product pages, publish structured product data with real prices and stock, write specific titles and descriptions, and - for ChatGPT shopping - provide a product feed in OpenAI's format and apply through OpenAI's merchant program. You control the data; OpenAI decides what ChatGPT shows.

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Make your products easy for OpenAI's systems to read and trust: let its crawlers reach your product pages, publish structured product data with real prices and stock, write specific titles and descriptions, and - for ChatGPT shopping - provide a product feed in OpenAI's format and apply through OpenAI's merchant program. You control the data; OpenAI decides what ChatGPT shows.

What you need

  • Crawling: ChatGPT search reads the web through OpenAI's crawler (OAI-SearchBot); do not block it
  • Shopping feed: OpenAI has published a product feed format and the Agentic Commerce Protocol for merchants
  • On Pludor: Product pages carry structured data; every store is in an AI shopping feed in that product shape
  • What you cannot control: Whether and where ChatGPT shows your product

Beginner mistakes to avoid

  • Listing in ChatGPT shopping is decided by OpenAI; applying and meeting their rules is up to the merchant.
  • External AI agents cannot check out on Pludor on a shopper's behalf yet.

How to do it

Step by step

  1. Let the crawlers in: Check robots.txt and any CDN or firewall bot settings do not block OAI-SearchBot (search) and GPTBot. Blocking them keeps your pages out of ChatGPT search.
  2. Publish structured product data: Product schema with name, image, price, currency and availability on each product page. Pludor product pages include it.
  3. Write product pages that answer questions: Specific titles, what it is made of, sizes, who it is for, shipping and returns - AI assistants quote pages that answer clearly.
  4. Keep prices and stock current: Stale offers get dropped; feeds built live from your catalog stay current.
  5. Provide a product feed: For ChatGPT shopping, OpenAI takes merchant product feeds in its format; merchants apply through OpenAI. Pludor publishes each store's products in that shape at pludor.com/ai/products.jsonl.
  6. Earn real reviews: Buyer reviews on your product pages give AI assistants something to cite.
  7. Check your pages: Run the free GEO and AEO audits to see what an AI crawler sees.

Common questions

How do I get my products to show up in ChatGPT?

Make your product pages easy for OpenAI's systems to read and trust. Let its crawlers (OAI-SearchBot and GPTBot) reach your pages, add structured product data with real prices and availability, write specific titles and descriptions, and apply to OpenAI's merchant program with a product feed. If you use Pludor, your product pages already carry structured data and your store is published in a live AI shopping feed in OpenAI's product shape.

Does ChatGPT crawl my website, and can I stop it?

Yes - ChatGPT search reads the web through OpenAI's crawler, OAI-SearchBot, and GPTBot is used for training. If you block OAI-SearchBot in robots.txt or your CDN bot settings, your pages stay out of ChatGPT search results. Check both your robots.txt file and any firewall or CDN bot rules to make sure neither is blocked.

What is the difference between GPTBot and OAI-SearchBot?

GPTBot is OpenAI's crawler for training its models, while OAI-SearchBot is the crawler used for ChatGPT search results. Blocking OAI-SearchBot keeps your pages out of ChatGPT search; blocking GPTBot only affects training data. If you want your products discoverable in ChatGPT, allow OAI-SearchBot in robots.txt and your CDN settings.

Can I sell my products directly inside ChatGPT?

OpenAI has introduced ways for merchants to sell in ChatGPT through its Agentic Commerce Protocol and merchant program. You provide a product feed in OpenAI's format and apply through OpenAI, but eligibility and approval are OpenAI's decisions. On Pludor, your store's products are already published in that feed shape at pludor.com/ai/products.jsonl.

What product information does ChatGPT need to recommend my products?

Publish product schema with name, image, price, currency and availability on each product page, and keep prices and stock current - stale offers get dropped. Write specific titles and descriptions covering what it's made of, sizes, who it's for, shipping and returns, because AI assistants quote pages that answer clearly. Real buyer reviews also give AI assistants something to cite.

Why is ChatGPT not showing my product when shoppers ask?

The most common reason is vague or missing information - fix specific product titles and descriptions with real prices first. Also check that OAI-SearchBot isn't blocked, that your structured data is complete, and that prices and stock are current. Keep in mind that whether and where ChatGPT shows your product is ultimately OpenAI's decision, not yours.

How do I check if ChatGPT can actually read my product pages?

Run a GEO or AEO audit to see your pages the way an AI crawler sees them - Pludor offers these audits free. They show whether crawlers can reach your pages and whether your content is ready to be cited as an answer. You can also try Pludor's free 'Get Your Business on ChatGPT' tool to check if ChatGPT can recommend your products.

Do I need structured data on my product pages for AI assistants?

Yes - product schema with name, image, price, currency and availability helps AI systems read and trust your offers. Without it, assistants often skip your product because they can't verify what you sell or what it costs. Pludor product pages include structured data automatically, so you don't have to add it yourself.

Is it free to get my products into ChatGPT?

Making your pages readable - structured data, clear titles, allowing crawlers - costs nothing but your time. OpenAI's merchant program has its own application process and rules set by OpenAI. Pludor's free plan includes structured product pages and inclusion in its AI shopping feed, and you can start a store with no card and no item limit.

What's the quickest fix to make AI assistants recommend my products?

Write specific product titles and descriptions with real prices. Vague or missing information is the most common reason AI assistants skip a product. After that, keep prices and stock current and add real buyer reviews, since stale offers get dropped and reviews give assistants something to cite.

Can I sell directly inside ChatGPT?

OpenAI has introduced ways for merchants to sell in ChatGPT through its Agentic Commerce Protocol and merchant program. Eligibility and approval are OpenAI's decisions.

Does blocking GPTBot keep me out of ChatGPT?

GPTBot is for training; OAI-SearchBot is used for ChatGPT search. Blocking OAI-SearchBot keeps pages out of ChatGPT search results; check both in robots.txt and your CDN bot settings.

Are Pludor products already readable by AI?

Yes - product pages carry structured product data, and every store is in Pludor's live AI shopping feed.

What is the quickest thing I can fix?

Specific product titles and descriptions with real prices - the most common reason AI assistants skip a product is vague or missing information.

Going further: scale and grow

What you cannot control

Array

Doing this on Pludor

Pludor gives independent businesses and creators the tools the giants have - store, POS, AI receptionist, AI Studio, live selling and a marketplace.

Pludor at a glance

Crawling
ChatGPT search reads the web through OpenAI's crawler (OAI-SearchBot); do not block it
Shopping feed
OpenAI has published a product feed format and the Agentic Commerce Protocol for merchants
On Pludor
Product pages carry structured data; every store is in an AI shopping feed in that product shape
What you cannot control
Whether and where ChatGPT shows your product

The live endpoints

All public and read-only. AI clients and developers can use them today.

WhatWhereFormat
AI shopping feedpludor.com/ai/products.jsonlJSON Lines in the OpenAI Agentic Commerce Protocol product shape, built live from the catalog
Per-store product feedpludor.com/feeds/products.xml?tenant={store}Google Shopping XML, accepted by Google Merchant Center, Meta and TikTok catalogs
Knowledge APIpludor.com/api/knowledgeJSON: products, alternatives, compare, product answers, stores, capabilities, pains, pricing
AI commerce manifestpludor.com/.well-known/pludor-commerce.jsonJSON describing the feed, APIs and MCP server - Pludor's own convention
MCP serverURL listed in the manifestModel Context Protocol server with product search and product detail tools (read-only, no auth)
llms.txtpludor.com/llms.txtPlain-text summary of Pludor for language models

External agents are read-only today - checkout and order placement on a user's behalf are not exposed yet.

Limitations to know

  • Listing in ChatGPT shopping is decided by OpenAI; applying and meeting their rules is up to the merchant.
  • External AI agents cannot check out on Pludor on a shopper's behalf yet.

Pludor features behind this

Free to start - no card, no item limit. Pay only for what you use past the monthly free amounts.

Get AI-ready product pages free

Sources

  1. Pludor facts
  2. Pludor pricing

Checked 1 October 2026. Fees and rules change; follow the links for the latest.

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