Updated 1 October 2026 · Pludor team · 3 sources
TikTok Shop sells inside TikTok, where buyers already watch videos and LIVE, for a referral fee of 6% in most US categories (TikTok Shop); Pludor is your own free store with shoppable video and live selling you control. Use TikTok Shop to reach TikTok's audience and your own store to keep buyers, sell services and own the customer list; many sellers run both.
From each platform's published terms.
| TikTok Shop | Pludor | |
|---|---|---|
| Where buyers are | Inside the TikTok app | Your store link anywhere: TikTok, Instagram, WhatsApp, your website |
| Fee per sale (US) | 6% referral fee in most categories; 5% in some (TikTok Shop) | 4.99% + 90¢ per order plus Stripe 2.9% + 30¢ (pricing, Stripe) |
| Monthly cost | $0 | $0; optional plans lower the fee (pricing) |
| Customer relationship | TikTok controls buyer data and messaging | You own the customer list |
| Beyond products | Physical products, affiliates, LIVE | Products, downloads, bookings, courses, live selling, AI answering |
Checked 1 October 2026. TikTok Shop availability and fees vary by country.
Many sellers pay for several tools to cover these jobs. Pludor includes them in one free store, with free amounts every month and pay-as-you-go past them (pricing).
| Job | Usual separate tool | On Pludor |
|---|---|---|
| Online store and checkout | Shopify Basic, $39 a month billed monthly (Shopify) | Included, $0 a month, no item limit |
| Bookings and deposits | Calendly Standard, $10 per seat a month billed yearly (Calendly) | Included; 30 bookings free each month, then pay as you go |
| Email marketing | Mailchimp Essentials, from $13 a month (Mailchimp) | Included; 500 marketing emails free each month |
| AI receptionist for calls | Smith.ai AI Receptionist Pro, $150 a month for about 75 calls (Smith.ai) | Included; 10 AI-answered calls and 100 AI replies free each month |
Monthly subscriptions in this table add up to about $212.00 a month before any per-sale fees; on Pludor the same jobs start at $0 a month plus 4.99% + 90¢ per paid order and card processing (pricing). Prices checked 1 October 2026 on each tool's pricing page.
TikTok Shop is built for discovery: people buy while watching. Your own store is built for ownership: repeat buyers, services and every other channel.
Apply the referral fee for your category to the sale, then add any affiliate commission you offer (TikTok Shop).
Post the same videos with your own store link and pin products where your platform allows it.
Plan a short show with a few products, clear prices and a reason to buy now.
Include an invitation to your own store in every order and follow up.
Offer a clear commission and send samples to creators whose audience matches your buyers.
Use the words buyers type in your captions, on-screen text and spoken words.
In the US, a 6% referral fee in most categories, with some categories at 5% (TikTok Shop). Affiliate commissions are extra.
TikTok Shop focuses on physical products. Services, bookings and digital products need another tool.
It is a complement: your own store with shoppable video and live selling, which you can link from TikTok and every other app.
TikTok controls the marketplace relationship; on your own store you own the list.
You can add a website link to your profile once your account qualifies under TikTok's rules.
TikTok LIVE brings an audience; your own live selling keeps the buyers and has no marketplace fee beyond your store fee.
Selling only inside one app ties your income to its rules. Mirror your best products on your own store.
Referral fee, affiliate commission, discounts and shipping can take a large share; calculate per product.
New buyers find you on TikTok; repeat buyers can come straight to you.
Film several product videos in one session and post across the week on every platform.
Try short daily lives and longer weekly shows; keep the format that sells.
AI speeds up the content that video selling needs.
Show products honestly; edited or AI images must match what buyers receive.
Pludor gives you your own free store with shoppable short video, live selling, bookings and an AI receptionist, so buyers from TikTok or anywhere else land on a store you own.
Free to start - no card, no item limit. Pay only for what you use past the monthly free amounts.
Open my free storeChecked 1 October 2026. Fees and rules change; follow the links for the latest.