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For crafters

Your Hands Build It. You Should Keep the Profit.

Updated 1 October 2026 · Pludor team · 3 sources

Crafters sell profitably by pricing for materials, time and overhead (not just materials), photographing work well, using marketplaces for discovery while building their own store for repeat buyers, and adding craft fairs and wholesale. Compare each channel's real fees on a typical sale.

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Handmade work is time-heavy. Pricing and channel fees decide whether you earn a wage.

What you need

  • A pricing formula that pays your time
  • Good photos and honest descriptions
  • At least one sales channel
  • Shipping and returns policies
  • A way to collect buyer emails

Beginner mistakes to avoid

  • Pricing only materials
  • Relying on one marketplace
  • Ignoring fees per sale
  • No email list for repeat buyers

How to do it

How do I price handmade items?

Materials plus time at an hourly rate plus overhead, then a margin for wholesale.

  1. Cost materials per item
  2. Time yourself honestly
  3. Add overhead and fees
  4. Set retail at roughly double wholesale

How do I compare marketplace fees?

Add listing, transaction and payment fees on a typical sale.

  1. Check the marketplace's fee page (Etsy)
  2. Add payment processing
  3. Compare to your own store
  4. Decide which channel does what

How do I take great craft photos?

Natural light, clean backgrounds and scale.

  1. Shoot near a window
  2. Show detail close-ups
  3. Show the item in use
  4. Keep colours true

How do I prepare for a craft fair?

Plan stock, display and payments.

  1. Estimate sales from booth cost
  2. Bring a range of price points
  3. Take card payments
  4. Collect emails at the table

How do I sell wholesale to shops?

A line sheet, wholesale prices and minimum orders.

  1. Set wholesale prices with margin
  2. Make a line sheet
  3. Pitch local shops
  4. Set minimums and lead times

Common questions

Etsy or my own store?

Many crafters use both: a marketplace for discovery and their own store for repeat buyers.

Do I need a business licence?

It depends on your location; check local rules.

How do I handle sales tax?

Marketplaces often collect it for you; on your own store, check your obligations.

Can I sell custom orders?

Yes, with a deposit and written approval.

How do I grow repeat sales?

Email past buyers about new collections.

Going further: scale and grow

Kits and patterns

Sell digital patterns that do not take your time each sale.

Workshops

Teach your craft in person or online.

Limited drops

Release small batches on set dates.

Bundles

Gift sets raise order value.

Batch production

Make in batches to save time.

Use AI for this

AI saves time on listings.

  1. Descriptions. Write listings.
  2. Photos. Lifestyle scenes from product shots.
  3. Pricing. Run the formula.
  4. Pitches. Wholesale emails.
  5. Captions. Social posts.

Be careful

Images must show the real item accurately.

Doing this on Pludor

Pludor gives crafters a free store with custom orders, digital patterns, workshops and in-person card payments.

  • Store and custom orders
  • Digital patterns
  • Workshops
  • In-person payments

Free to start - no card, no item limit. Pay only for what you use past the monthly free amounts.

Open my craft store

Sources

  1. Etsy: sell on Etsy (fees)
  2. Shopify pricing
  3. Pludor pricing

Checked 1 October 2026. Fees and rules change; follow the links for the latest.

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