Data doesn't lie. AI doesn't sleep.

Which numbers should I track?

Five numbers explain most small-business growth.

1. Visitors (or enquiries)
2. Conversion rate (orders divided by visitors)
3. Average order value
4. Repeat purchase rate
5. Cost to win a customer

How do I find where revenue leaks?

Compare each step of the path and find the biggest drop.

1. Visits to product page
2. Add to cart or checkout start
3. Completed orders
4. Repeat orders within 90 days
5. Fix the biggest drop

How do I use AI to analyse my data?

Export your data and ask specific questions.

1. Export orders and traffic as CSV
2. Ask which products and channels grew
3. Ask what changed month to month
4. Check the AI's maths before acting

How do I run a simple test?

Change one thing, measure for a set time, compare.

1. Pick one change (price, headline, photo)
2. Write what you expect
3. Run for two to four weeks
4. Keep it if it beats the old version

How do I scale what works?

Put more time and budget behind proven channels and products.

1. Rank products by profit
2. Rank channels by customers won
3. Double down on the top ones
4. Drop the bottom performers

How do I grow repeat customers?

Follow up after purchase and reward return visits.

1. Thank-you and care tips
2. Reorder reminders
3. Loyalty offers
4. New products to past buyers first

What is a good conversion rate?

It varies by industry and traffic source; improve your own month over month.

Can AI analyse my sales data?

Yes, from exports; double-check its calculations.

How often should I review data?

Monthly for decisions, weekly for quick checks.

What if I have very little data?

Talk to customers and track the basics; insights grow with data.

Should I run ads to scale?

Only after conversion is healthy; otherwise ads amplify the leaks.

Is customer data safe with AI tools?

Remove personal details before sharing data with AI tools you have not vetted.