Go live. Sell out. Repeat.

How do I choose a live selling niche?

Pick products you know well and can show close-up.

1. List categories you are passionate about
2. Check which sell live already
3. Check margins after fees and shipping
4. Start narrow, then expand

How do I source products?

Wholesale, clearance, makers or your own products.

1. Contact wholesalers in your niche
2. Buy small first batches
3. Check quality before selling
4. Track cost per item

What equipment do I need?

A phone, steady mount, good light and a clear microphone.

1. Phone on a tripod
2. Ring light or window light
3. Clip-on or USB mic
4. Stable internet
5. Clean background

How do I price for live sales?

Include platform fees, payment processing and shipping.

1. Add product cost and shipping
2. Add platform fees (for example TikTok Shop's 6% referral fee in most US categories, TikTok Shop)
3. Add packaging
4. Set prices with margin

How do I run a show that sells?

Hook early, show each item clearly, and create urgency honestly.

1. Open with a deal or giveaway
2. Show each item close-up and explain it
3. State price and how to buy
4. Count down limited items honestly
5. Thank buyers live

How do I handle shipping?

Ship quickly with tracking and meet the times you state (FTC).

1. Pre-pack common items
2. Print labels after each show
3. Ship within 1 to 2 days
4. Send tracking to buyers

Is live selling profitable?

It can be with good margins, regular shows and fast shipping; many give up before building an audience.

Where should I go live?

Live marketplaces, social apps with shopping, or your own store; many sellers use more than one.

How often should I go live?

On a fixed schedule, several times a week if you can.

Do I need a business licence?

Check your local rules; registration and sales tax may apply.

What about taxes in the US?

Self-employed sellers generally pay estimated tax quarterly (IRS).

How do I get viewers on my first shows?

Announce shows in advance, invite friends, and post clips afterwards.