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Orchestrate Flawless Events with AI Automation.

Updated 1 October 2026 · Pludor team · 3 sources

Event planners win more work with an enquiry form that qualifies by date, guest count and budget, a clear pricing model (flat fee, percentage or hourly), fast proposals, and deposits to hold dates. Running events smoothly depends on a shared timeline, vendor contracts and written changes.

Set up my planner page →Free to start - no card needed

Start here

Planning is a promise of a good day. Clear scope and money terms protect both sides.

What you need

  • An enquiry form with date, venue, guests, style and budget
  • A pricing model
  • A proposal template
  • Contracts and deposits
  • A vendor list and timeline template

Beginner mistakes to avoid

  • Quoting without knowing the budget
  • Unlimited revisions
  • No written change process
  • Paying vendors before collecting from clients

How to do it

How should event planners charge?

Flat fee, percentage of budget or hourly; pick one and explain it.

  1. Estimate your hours
  2. Choose flat, percentage or hourly
  3. Set a minimum fee
  4. Define what is included

How do I qualify enquiries?

Ask the right questions before the call.

  1. Ask date and location
  2. Ask guest count
  3. Ask the total budget
  4. Ask what matters most

How do I write a winning proposal?

Show you understood their vision, with scope, timeline and price.

  1. Restate their goals
  2. Show mood images
  3. List services and timeline
  4. Show price and deposit

How do I manage vendors?

Contracts, a shared timeline and one point of contact.

  1. Use contracts with every vendor
  2. Share the day timeline
  3. Confirm a week before
  4. Keep emergency contacts

How do I sell tickets to my own events?

Use a ticket page with capacity limits and a check-in list.

  1. Set ticket types and prices
  2. Cap capacity
  3. Send confirmations
  4. Check in at the door

Common questions

How much deposit should planners take?

Enough to cover early work and hold the date; state it in the contract.

Do I need insurance?

Liability insurance is common and some venues require it.

Should I take vendor commissions?

If you do, disclose them to clients.

How do I get more events?

Venue partnerships, reviews and a portfolio of real events.

What about cancellations?

Set a cancellation schedule in the contract tied to how close the event is.

Going further: scale and grow

Day-of coordination

A lighter package for clients who planned themselves.

Corporate events

Repeat clients with larger budgets.

Rental inventory

Own decor and rent it out.

Your own events

Run ticketed events for extra income.

Post-event follow-up

Ask for reviews and photos within a week.

Use AI for this

AI saves planners hours on paperwork.

  1. Proposals. Draft from enquiry details.
  2. Timelines. Build run sheets.
  3. Vendor emails. Write confirmations.
  4. Mood boards. Generate concept images.
  5. Budgets. Split budgets by category.

Be careful

AI concept images are ideas, not promises of the final look.

Doing this on Pludor

Pludor gives event planners a free enquiry and booking page with deposits, plus ticketing and check-in for their own events.

  • Enquiries and deposits
  • Ticketing
  • Check-in
  • AI assistant

Free to start - no card, no item limit. Pay only for what you use past the monthly free amounts.

Set up my planner page

Sources

  1. Stripe pricing
  2. SBA: Calculate your startup costs
  3. Pludor pricing

Checked 1 October 2026. Fees and rules change; follow the links for the latest.

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