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For interior designers

Secure the Project Before You Even Sketch.

Updated 1 October 2026 · Pludor team · 3 sources

Interior designers win projects with a paid or qualifying discovery call, a clear fee model (flat, hourly or per room), proposals with mood boards, and transparent product sourcing. E-design packages and shoppable room lists bring income from clients outside your area.

Set up my design studio page →Free to start - no card needed

Start here

Design clients buy a vision and trust. Clear process and pricing reduce back-and-forth.

What you need

  • A portfolio of finished rooms
  • A discovery call booking page
  • A fee model and proposal template
  • Mood boards and product lists
  • A contract with revision limits

Beginner mistakes to avoid

  • Free consultations that turn into free design
  • Unlimited revisions
  • Unclear product markup
  • Ordering before deposits clear

How to do it

How should interior designers charge?

Flat project fees, hourly, per room or a mix; state what is included.

  1. Estimate hours per room type
  2. Pick flat or hourly
  3. Decide product markup or trade discount sharing
  4. Write it into the contract

How do I run a discovery call?

Ask about the space, budget, style and timeline.

  1. Book through a form with photos
  2. Ask budget early
  3. Explain your process
  4. Send a proposal within days

How do I create mood boards?

Collect colours, materials and key pieces that match the brief.

  1. Start with the client's inspiration
  2. Choose a palette
  3. Add materials and furniture
  4. Present two directions

How do I sell e-design?

Remote packages with a board, layout and shopping list.

  1. Define the package per room
  2. Collect measurements and photos
  3. Deliver board and shopping list
  4. Include one revision

How do I manage product sourcing?

Track orders, deposits and delivery dates in one list.

  1. Collect payment before ordering
  2. Track lead times
  3. Inspect deliveries
  4. Handle returns per vendor policy

Common questions

Should consultations be free?

A short qualifying call can be free; design advice should be paid.

How many revisions should I include?

Set a fixed number, often one or two, and charge for more.

Can I earn from product recommendations?

Yes, through markup or affiliate links, disclosed to clients (FTC).

How do I find clients?

Portfolio posts, realtor and builder partnerships and local search (Google).

Can AI help with design?

AI can generate concept images quickly; final plans need measurements and real products.

Going further: scale and grow

Shoppable room guides

Sell or share curated product lists for each style.

Staging

Partner with agents to stage homes for sale.

Workshops

Teach styling basics to homeowners.

Before and after

Photograph every project for the portfolio.

Trade accounts

Trade discounts improve margins.

Use AI for this

AI speeds up the concept stage.

  1. Concept images. Visualise directions.
  2. Proposals. Draft from discovery notes.
  3. Product descriptions. Write room guides.
  4. Client updates. Weekly summaries.
  5. Captions. Portfolio posts.

Be careful

Label AI concepts clearly so clients do not expect exact products.

Doing this on Pludor

Pludor gives designers a free page with discovery call booking, deposits, e-design packages and shoppable product lists.

  • Discovery bookings
  • E-design packages
  • Shoppable lists
  • Deposits

Free to start - no card, no item limit. Pay only for what you use past the monthly free amounts.

Set up my design studio page

Sources

  1. FTC: Endorsement Guides FAQ
  2. Google Business Profile: local ranking
  3. Pludor pricing

Checked 1 October 2026. Fees and rules change; follow the links for the latest.

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