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Automate Your Bookings. Own Your Neighborhood.

Updated 1 October 2026 · Pludor team · 4 sources

House cleaning businesses book more jobs by publishing clear prices by home size and cleaning type, letting customers book a date and pay a deposit online, and turning one-off cleans into weekly or fortnightly plans. Fixed prices end the "how much for a 3-bedroom?" messages and recurring plans make income predictable.

Set up my booking page →Free to start - no card needed

Start here

Most cleaning businesses start with word of mouth and text messages. The step up is a simple price list, an online booking form and recurring customers, which together let you plan your week and grow without answering the phone all day.

What you need

  • A price list by home size (bedrooms and bathrooms) and type: standard, deep, move-in/move-out
  • Add-ons with prices: inside oven, fridge, windows, laundry
  • A checklist of what each clean includes
  • A booking form with address, access instructions, pets and parking
  • A cancellation policy and a deposit for first-time customers

Beginner mistakes to avoid

  • Quoting every job by text from scratch
  • Not saying what a standard clean includes, which causes disputes
  • Underpricing deep cleans that take twice as long
  • No reminders, so customers forget or cancel late

How to do it

How do I price house cleaning?

Time your typical jobs, then price per home size so the hourly rate holds across jobs.

  1. Track how long standard and deep cleans take by home size
  2. Work out your costs per hour: supplies, travel, insurance, any staff
  3. Set an hourly target and price each home size from it
  4. Price deep cleans and move-outs higher; they take longer
  5. Give a lower price per visit for weekly and fortnightly plans

How do I let customers book cleans online?

Publish packages, let customers choose size, add-ons and a date, and take a deposit or card on file.

  1. Create services for each clean type and home size
  2. Add add-ons with prices
  3. Ask for address, access, pets and parking in the form
  4. Take a deposit for first cleans
  5. Send confirmation and a reminder the day before

How do I get recurring cleaning customers?

Offer every new customer a recurring plan at a better per-visit price after the first clean.

  1. Offer weekly, fortnightly and monthly options
  2. Show the saving per visit
  3. Ask at the end of the first clean while the result is visible
  4. Book the next visit before you leave

How do I get cleaning clients in my area?

Focus on a few neighbourhoods and build reviews and referrals there.

  1. Set up a Google Business Profile with your service area; local results are based on relevance, distance and popularity (Google)
  2. Ask every happy customer for a review
  3. Offer a referral reward for neighbours
  4. Post before-and-after photos (with permission)

How do I handle cancellations and lockouts?

Write a policy for late cancellations and for when you cannot get in, and show it before booking.

  1. Ask for 24 to 48 hours notice to cancel
  2. Charge a fee for late cancellations or lockouts
  3. Confirm access details the day before
  4. Keep a waitlist to fill cancelled slots

How do I hire my first cleaner?

Check whether they will be an employee or a contractor under your local rules, train them on your checklist, and start with jobs you can inspect.

  1. Check employee vs contractor rules where you work
  2. Train on your checklist and products
  3. Shadow the first few jobs
  4. Get insurance that covers staff in clients' homes

Common questions

Should I charge by the hour or a flat rate?

Flat rates by home size are easier for customers to accept and for you to sell online. Track your time to keep them profitable.

Do I need insurance to clean houses?

Liability insurance is strongly recommended, and some customers and agencies require it. Check what is required in your area.

Should I bring my own supplies?

Most cleaning businesses do, and include them in the price. Say in your listing what you bring.

How do I deal with a customer unhappy with a clean?

Offer to come back and fix the specific areas within a set time, as your policy says.

How do I pay tax as a self-employed cleaner in the US?

Self-employed people generally file an annual return and pay estimated tax quarterly (IRS).

What is the difference between a standard and a deep clean?

A standard clean maintains a home; a deep clean covers built-up dirt and areas not done every visit, such as inside appliances and behind furniture. Publish both checklists.

Going further: scale and grow

Route by area

Group jobs by neighbourhood on the same days to cut travel time and fit more cleans in.

Raise prices once a year

Announce a modest increase with notice to recurring customers. Small, regular increases are easier than large, rare ones.

Add commercial or Airbnb cleaning

Short-let turnovers and small offices bring weekday and repeat work.

Measure profitability per job type

Some job types eat time. Track hours per type and adjust prices or stop offering the worst ones.

Build a team system

Checklists, photos at the end of each job and a simple quality check let you grow beyond yourself.

Use AI for this

AI can handle the messages and planning so more of your day is paid work.

  1. Answer enquiries. Use an AI assistant to answer price and availability questions from your price list.
  2. Write checklists. Generate clear checklists for each clean type.
  3. Draft policies. Draft cancellation and lockout policies from your rules.
  4. Plan routes. Ask for the shortest order of the day's addresses.
  5. Ask for reviews. Draft a short, friendly review request message.

Be careful

Check every price and promise AI sends to customers matches your real price list.

Options compared

Ways cleaning businesses take bookings and payments.

OptionCostGood for
Texts and cash or transferBank charges varyA few regular customers
A booking page with card payments2.9% + 30¢ per US card payment on Stripe (pricing) plus the toolDeposits and card on file
A free store with bookings (for example Pludor)$0; 4.99% + 90¢ per paid online order plus card processing (pricing)Price list, bookings, deposits and AI answering on one link

Fees checked 1 October 2026.

Doing this on Pludor

Pludor gives cleaning businesses a free booking page with prices by service, deposits, reminders, a mobile service area, and AI that answers calls and messages from your price list.

  • Bookable services and add-ons
  • Deposits and reminders
  • Service area for mobile businesses
  • AI answering from your own information

Free to start - no card, no item limit. Pay only for what you use past the monthly free amounts.

Set up my booking page

Sources

  1. Google Business Profile: local ranking
  2. IRS: Self-employed individuals tax center
  3. Stripe pricing
  4. Pludor pricing

Checked 1 October 2026. Fees and rules change; follow the links for the latest.

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